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pglewis: @brandchat Small or large try using tools such as Social Mention 5NwCUX (expand) – Cover all areas (Blog, Micro, Platforms) #brandchat
brandchat: @pglewis Other than SM tools, what offline tools would you recommend? #brandchat
brandchat: @pglewis Other than SM tools, what offline tools would you recommend? #brandchat
adwrighty: Q1. Important remember for many smaller brands sm mentions rare. Offline sentiment analysis key. Sounds hard, but shouldn’t b #brandchat
Q2: AOL’s new brand- is cosmetic surgery enough? 5ywIyH submitted by @Andy Wright
kathydodd: Q2: I think that they have a long road ahead of them, need to do more to establish new identity other an a logo. #brandchat
andrewmueller: Q2 @brandchat AOL is an old tired brand, cosmetic surgery wont help, they need strategy innovation #brandchat
jemcgrew: Q2: Personally, I think AOL is 2 long in the tooth for the cosmetic change to be enough. What is there value proposition? Anyone? #brandchat
neilmckenzphoto: Q2: As most people I don’t know what AOL does or stands for – this is a problem for AOL. #brandchat
jemcgrew: Q2: AOL was of yesteryear…hard to catch up on that curve when is enhancing their website #brandchat
jemcgrew: Q2: AOL- American OnLine. #brandchat
DavidSandusky: Q2 AOL is is long gone and stands for nothing, They can find that and innovate, but will they? #brandchat
adwrighty: Q2. Since my post-some product news from Aol. Strange that they chose identity 1st over product/substance HSeG #brandchat
kathydodd: @brandchat Exactly – a “brand” is a lot more than a new logo, what is their new essence? Identity? Who is Aol. ? #brandchat
SJAbbott: Q2 AOL’s brand has done anything to make me think it’s more than cosmetic. I’ve was never a fan & this won’t change my mind. #brandchat
jemcgrew: Q2: Here is a link to what they think there new Brand identity means: #brandchat
DavidSandusky: Q2 all hat (marketing) no cowboy #brandchat
adwrighty: Q2 Strategy becoming clearer gradually w aim for ‘most relevant homepage’ but not enough yet. Perhaps more to come 2 little 2 l8 #brandchat
neilmckenzphoto: Q2: Interesting to see what happened to AOL, same thing could happen to – this is why they are scrambling to “mobile” #brandchat
brandchat: Ok, BRANDidos – so we’re sitting+chatting w/AOL. First, 3 steps U would recommend if there’s hope 4 their brand? #brandchat
sethgray: @adwrighty Q2 but isn’t that old school web strategy? be the destination? seems like a steep hill to climb vs. GOOG & MSFT #brandchat
adwrighty: Q2 So seriously, thoughts on product news? Update-able ever changing hp fits w identity? Not saying it’s enough but fits for me #brandchat
jemcgrew: Q2 Cont.- Innovative Product offering, Retarget Consumer set and Market, market, market. #brandchat
pmarckworth: Q2 1st as mWww Savings2ndmortgage Tag Debt Consolidation Savings 2nd Mortgage #brandchat recap Dec. 2nd – All About Branding | Facebooky q Savings 2nd Mortgage Savings 2nd Mortgage Mortgage hWww Savings2ndmortgage Tag Debt Consolidation Savings 2nd Mortgage #brandchat recap Dec. 2nd – All About Branding | Facebookn j Mortgage